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MEET KGA ADVISORY
We have been the frustrated fintech vendor exec
About KGA Advisory
Great growth strategies are too often wasted on poor execution, based on the rush to “go-to-market”. The results are risky approaches, loss of share, and unprofitable growth. Strategic growth is all about low-risk execution, based on a detailed understanding of buyer needs.
KGA Advisory, LLC helps financial technology providers (incumbent & emerging) realize their growth strategies. Our clients’ mission-critical solutions are purchased by banks, billers, lenders, merchants, and processors. Those solutions include wholesale payments, fraud prevention, anti-money laundering, online banking and billpay, collections, biller billpay, card issuing, merchant processing, lending, credit reporting, and more. KGA has worked with numerous fintechs, including Finastra, NICE Actimize, Mambu, Fiserv, ACI, and MasterCard Transactis.
KGA’s Growth Strategy Blueprinting™ is a proprietary method for growth execution that incorporates over 100 best practices to reduce our clients’ risk of strategy execution. This proven approach lets fintechs achieve their growth goals by delivering their compelling solution to the ideal buyer.
About Bill Kinnelly
CEO of KGA Advisory
With over 25 years of experience, Bill Kinnelly is CEO of KGA Advisory. Previously, he has held executive Product Management and Marketing roles at leading fintechs that serve banks, billers, lenders, merchants, and processors.
His firms’ offerings included mission-critical solutions that enable Compliance, Wholesale Payments, Bill Payment, Online Banking, Fraud, Customer Care, Merchant Processing, and Collections, to name a few.
Bill has been the fintech executive frustrated with failed growth strategies. Now, he works with the CEO/GM (depending on fintech size) who is responsible for growth strategy execution. Together, they ensure the realization of scalable, repeatable, profitable growth.
Accomplishments
As US COO of Retail Decisions (now ACI), Bill designed the whole-product solution to detect cardholder fraud in real-time eCommerce transactions. That product is still ACI’s flagship for that purpose.
Bill was CMO at Incurrent Solutions, the leading vendor of credit card issuing solutions. Incurrent had saturated the top of its market. Bill created a SaaS product that established the “online collections” product category, and increased company revenue by 50% over 5 years. It led to the acquisition of Incurrent by Online Resources (ORCC), now ACI.
At Online Resources (ORCC), Bill was a founding executive of the biller-direct billpay business, responsible for Product Management & Marketing. The business grew from a few million dollars to $60mm and was the foundation of the ACI business that has now grown to $hundreds-of-millions.
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why choose us
Recommendations
CMC was extremely pleased with Bill's work on our market positioning and messaging efforts. Bill helped us develop a logical definition and hierarchy of company/platform/product messages, based on a detailed analysis of the unique set of capabilities and features we deliver. What started as a messaging/communication assignment grew to include a product and market/role segmentation exercise which has us well-positioned for our future mutli-product growth strategy.
Vytas Kisielius, former CEO of Collections Marketing CenterFormer CEO of Collections Marketing Center 
Bill knows strategic growth through focused execution. I engaged KGA to help us define a standardized cloud product for entry into a new market. We had been successful there, but we were struggling with delivery. Bill’s methods, best practices, and organizational drive deepened our understanding of our new, target market and defined the profitable business model necessary to deploy and support customers in a repeatable, scalable way. I would not hesitate to engage Bill again to help me with our next growth execution struggle
Jan Krugerformer GM, Global Payments at Fiserv
Bill helped me realize the strategic plan I had for new-market entry of our payments solution at Finastra. I brought him in because of his best-practices in strategy execution. He documented the buyer profile in a new segment, and defined the offering and business model required to profitably serve that market. Bill’s methods and guidance enabled us to tap into new, scalable growth.
Francois du ToitFormer GM, Global Payments at Finastra
As an evangelist for SaaS, the best practices he brought to the assignment accelerated cultural change within the organization. Bill's depth and breadth of SaaS product expertise help build products for new market growth.
Cenk IpekerGM, Cloud Solutions at Actimize
